To be the first choice for the guest and be the pioneers in the hotel industry.
To provide excellent service to all guests & achieve full satisfaction.
Our Strategic Objective
- Maintaining our position at the forefront of the hotel industry in the Kingdom of Saudi Arabia.
- Achieving the greatest return on our investments through an integrated marketing system.
- Upgrading our services to always be distinct & of high quality.
- Establishing unique hotels, hotel apartments & resorts in new markets.
- Participating in community services.
Our Organizational Values